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No Ornamentation speaks volumes with its commentary on the overuse of ornamentation in modern design.
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What was your inspiration?
The “No ornamentation” series comments on the systematic overuse of ornamentation in contemporary furniture. The resurgence of decorative elements has been a welcome change from the unflinching minimalism of the early 2000’s but it has also given birth to an array of products that have used such ornamental surface treatments merely to cover up their mediocrity. One & Co applauds the
furniture for its simplicity yet chooses to have its cheeky manifesto applied to it. Thus the typographic application results in ornamentation in its own right.
Why is it important for you to give back?
It’s obvious that the world we live in is not a balanced one. How can we - the lucky ones - enjoy our prosperity when it seems unattainable to others? Giving is one of many avenues to address that biggest of problems. Architecture for Humanity has proven that good design can directly benefit those in immediate need – due to displacement, poverty or catastrophe.
Claude Zellweger, principal and design director at One & Co, is an industrial designer who practices design across a wide array of disciplines in the furniture, sports, and technology world. Zellweger, who was born in Luzern, Switzerland, sees the role of designer as that of creating for people’s known and unknown needs. Designers – he believes - have to anticipate the new and increasingly sophisticated fictional architecture of our desires. He also believes that by making the complex simple and likeable, the designer is able to provide relief for tension.
Zellweger's point of view developed after he graduated from Art Center College of Design, California in 1997 and spent several years working for well-known Silicon Valley firm Pentagram Design, where he designed products for clients such as Motorola, AT&T, and Polaroid. His most visible effort of that period was the 2002 Latitude design language for Dell, the world’s most sold notebook line to date.
In 2001, Zellweger joined San Francisco’s One & Co as a partner and creative director. During this time, One & Co’s work in the sporting goods industry – with partner like Burton, Fila and Nike – received recognition and caught the attention of the tech industry. In recent years, Claude Zellweger has helped to grow the firm to become one of the Bay Area’s dominant young design forces. Today, companies such as Kodak, Microsoft, Kensington and Sony are calling on Zellweger to envision and lead the development of their brand and design.
Claude’s work has been internationally recognized in museums and competitions alike, including awards from ID Magazine, IDSA, BusinessWeek, IF Industrie Hannover, and the Chicago Athenaeum Award. Claude is also a regular lecturer and member of design awards committees.
Botanist believes that design can make a difference.
Sales from the "No Ornamentation" series benefit Architecture for Humanity.
Architecture for Humanity provides professional design services to community groups, non-governmental organizations, funding agents, social entrepreneurs and other not-for-profit organizations.
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